"Apple debuted Apple Watch at an event near its headquarters in Cupertino, along with Apple Pay, which is designed to make iPhones into a digital wallet. The company also showed the new iPhone 6 and iPhone 6 Plus, which come in screen sizes of 4.7 inches and 5.5 inches" (Yahoo this evening). The event caused the share to spike from $98.31 at start of the day to $103, and then to fall back down as people (including myself) took profit. No doubt the new products will receive wider appreciation in the days to come, which should see the price crawl back up.