Floki looking to launch Floki ETP in early 2025

Floki plans to launch an exchange-traded product (ETP) based on its FLOKI token on Switzerland's SIX Swiss Exchange in early Q1 2025. If approved, this development will make FLOKI the second memecoin to offer an institutional-grade investment vehicle in Europe, following Dogecoin.

According to a Dec. 25 statement, the project is working with an asset manager and ETP issuer to create a regulated investment product accessible to both institutional and retail investors.

The Floki DAO has also put forward a proposal to allocate 16 billion FLOKI tokens, valued at approximately $2.8 million, from its treasury to provide liquidity for the ETP.

At the time of reporting, the proposal garnered strong support, with 204.9 billion votes cast in favor and no votes against or abstaining. This unanimous approval reflects strong community backing for the Floki ETP initiative. The vote will conclude on Dec. 27.

The ETP will enable investors to gain exposure to FLOKI through regulated channels, connecting traditional finance with digital assets.

While specific details about the product's structure and pricing remain undisclosed due to confidentiality agreements, the project maintains that the tokens used for liquidity will remain under Floki's ownership and can be withdrawn once sufficient third-party liquidity is established.

SIX Swiss Exchange, where the ETP will be listed, is Switzerland's largest stock exchange and ranks third in Europe by size.

The announcement comes after Floki rolled out a new debit card in partnership with Mastercard earlier this month. The card, available in both physical and virtual formats across 31 European countries, supports multiple crypto assets, including FLOKI, BTC, and USDT.

Beyond Bitcoin and Ethereum, investment products now offer exposure to a wider range of crypto assets, including increasingly popular options like Solana and Ripple.

Last month, Valour, a subsidiary of DeFi Technologies, officially launched the first Dogecoin ETP on Sweden's Spotlight Stock Market. The product enables retail and institutional investors in the Nordic region to gain exposure to DOGE, the seventh-largest crypto asset without the complexities associated with direct ownership.