AAPL: Apple Stock Drops 4% in Worst Month of 2023. iPhone 15 Launch Expected Sept 12.

The tech giant slipped under the $3tn handle last week but its stock has weathered almost every storm this year.

• Apple stock AAPL closed August with a 4% loss, ranking its performance as the worst one for the year, and next to December’s 12% decline. Despite the fairly tolerable loss, the iPhone maker has added more than 50% to its valuation from the start of 2023 to hover just under the $3tn mark.
• What’s next could potentially fuel the stock to regain the round number. The Cupertino, California-based company is holding its press event on September 12. The aesthetic, visually-pleasing show, streamed live on Apple’s website, is expected to unveil the newest addition to the iPhone line - iPhone 15.
• Other than that, the company could also announce new Apple Watch models and the newest version of the iOS software. More recently, for the fourth quarter, Apple logged its third straight decline in sales, raising questions among analysts and investors about its power to retain its historically strong growth.