I love this stock. In fact, it was one of our stocks of week. We write these every Sunday to highlight a new stock with great potential for long term holders. So, since I love this stock I don't mind owning it. I sold a short put 45 days out by identifying where price would not go. That is at the $38 level. If does make it there and the option is assigned then I own a great company + premium paid at a discount. :)
The idea here is identify the major trend and as long as price is respecting that trend we sell puts below the support.