On Holding AG
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ONON a great long-term buy and hold

Technical: The stock looks to have bottomed throughout 2022 after falling from its IPO high. It is now breaking higher.

Fundamental:

On Holding AG (ONON) is a Swiss company that specializes in designing, developing, and selling high-performance running shoes and apparel. The company is relatively new to the market, having gone public in 2020, but has already established itself as a major player in the running shoe market. There are several reasons to be bullish on ONON's prospects for growth.

The global market for athletic footwear is expected to continue growing at a rapid pace, with analysts predicting a compound annual growth rate (CAGR) of 5.1% from 2021 to 2028. ONON is well-positioned to benefit from this growth, as it has established itself as a leading innovator in the running shoe market. The company's shoes have won numerous awards and accolades for their unique design and exceptional performance. This has helped to build a strong brand image and a loyal customer base.

ONON has a diversified revenue stream, with sales from both its direct-to-consumer (DTC) channel and its wholesale channel. The company's DTC channel has been particularly successful, with revenue from this channel increasing by 82.4% year-over-year in 2020. This has been driven by the company's successful online marketing campaigns, as well as its innovative retail stores. ONON's wholesale channel has also been performing well, with revenue from this channel increasing by 51.4% year-over-year in 2020. This diversification of revenue streams provides the company with a stable and sustainable source of revenue.

ONON has a strong focus on innovation and product development. The company invests heavily in research and development to create new and innovative products that meet the evolving needs of runners. This has helped ONON to differentiate itself from its competitors and establish itself as a leader in the running shoe market. Furthermore, the company has a strong pipeline of new products, which is expected to drive further growth.

ONON has a strong financial position, with a cash balance of CHF 800 million as of December 31, 2020. This provides the company with a solid foundation to pursue growth opportunities, such as expanding its product line or entering new markets. In addition, the company has a low debt-to-equity ratio of only 0.06, which indicates a conservative approach to financial management.

ONON is a company that is well-positioned to benefit from the growth in the athletic footwear market. The company's strong brand image, diversified revenue stream, focus on innovation, and strong financial position make it a bullish investment opportunity for investors looking to gain exposure to the sportswear industry.
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