On Sunday, Society Pass announced that its stock was being added to the Russell 2000 Index, effective at the open of the U.S. markets on Monday, Dec. 20. This index comprises 2,000 U.S.-listed small-cap stocks (stocks with market caps of $300 million to $2 billion).
Stocks almost always get a big boost following news that they'll be added to a major index because this means that index-based funds will have to buy them. Moreover, this type of news also increases a company's exposure to the investing community. As more investors become aware of the existence of a publicly traded company, some of them will probably decide to buy its shares.
According to the company's website, it's "building the next generation loyalty and data-focused marketing platform in Southeast Asia and South Asia. .... As more merchants and consumers in SEA and South Asia register on our Society Pass platform, more transaction data is generated. With more data generation, there are more opportunities for creating loyalty from consumers to merchants."
Society Pass Incorporated engages in the acquisition and operation of e-commerce platforms for consumers and merchants in Southeast Asia. The company's e-commerce interfaces include consumer facing segment comprising SoPa food & beverage App, SoPa.asia F&B Marketplace website, Leflair App, and Leflair Lifetyle Marketplace website; and merchant facing segment, such as #HOTTAB Biz App, #HOTTAB POS App, and Hottab.net admin website. Its loyalty-focused e-commerce marketing platform interfaces connect consumers with merchants in the F&B and lifestyle sectors. The company was formerly known as Food Society, Inc. and changed its name to Society Pass Incorporated in October 2018. Society Pass Incorporated was incorporated in 2018 and is based in Carson City, Nevada.