Apple to introduce paid AI features, eyeing revenue boost

8月12日

Apple Inc. is reportedly considering charging users up to 20 USD for advanced artificial intelligence features under its new initiative, Apple Intelligence. This strategic move aims to bolster the company's revenue streams by leveraging its technological advancements. Slated to be rolled out on some devices later this year, Apple Intelligence plans to enhance Siri's capabilities and introduce functionalities such as automated email and image generation.

However, the rollout will be gradual, with some regions like China and Europe initially excluded from accessing the new features. This phased approach and potential subscription models for advanced applications align with Apple's long-term strategy to diversify its revenue sources beyond hardware sales.

Technical analysis of Apple Inc. (NASDAQ: AAPL)

Reviewing potential trading scenarios based on Apple's current stock dynamics:

Timeframe: Daily (D1)
Current trend: the stock is currently in a downtrend but shows signs that it could transition to an uptrend
Resistance level: 225.60 USD
Support level: 201.05 USD
Potential downtrend target: if the downtrend continues, the downside target could be 185.00 USD
Short-term target: if the stock reverses its current trend and breaks through the resistance at 225.60 USD, a short-term target could be set at 235.00 USD
Medium-term target: with sustained positive momentum, the stock price might aim for 250.00 USD

Investors should keep a close eye on Apple, particularly in light of its strategic push to monetise AI capabilities. This development could significantly impact consumer behaviour and market dynamics, potentially influencing Apple's stock trajectory as the company continues to innovate and expand its software and service offerings.

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