I've previously made a short call for AAPL. I just want to update here that the call still stands.
The recent increase of prices for various Apple product shows more weaknesses in the business than strength. Previously they could raise prices indiscriminately due to strong (and foolish) fan base. With the global shortage of chips, AAPL is trying to make up the shortfall in quantity with increased price. But this time, it is not going to work. Not with economic uncertainties around. Note that recruiters in Apple are already being laid off. Next, I am expecting to see more and more lay offs from the tech company. Yes, they may have huge amount of cash, but they will want to keep it.
The recent increase of prices for various Apple product shows more weaknesses in the business than strength. Previously they could raise prices indiscriminately due to strong (and foolish) fan base. With the global shortage of chips, AAPL is trying to make up the shortfall in quantity with increased price. But this time, it is not going to work. Not with economic uncertainties around. Note that recruiters in Apple are already being laid off. Next, I am expecting to see more and more lay offs from the tech company. Yes, they may have huge amount of cash, but they will want to keep it.
