Apple has announced that its iPhone (on line) event will take place on October 13. The iPhone 12 lineup, in four different models/sizes, is expected to have a new design with squared-off edges, four cameras and support for 5G networks. It is supposed to include a new 5.4-inch size and a 6.7- inch size, the biggest screen ever on iPhones. Historically speaking, the share price multiples, such as P/E and P/S are at historic highs. However, the Cupertino-based company succeeded to squeeze out precious profit margins from its products following the fancy public events.