AAPL - Previous iPhone announcements/releases

Between the announcement and the release of the iPhone 7 AAPL rose 6.05%

Between the announcement and the release of the iPhone X AAPL rose 7.23%

Between new iPhone announcements 2016-2017 AAPL rose 48.44%

Since the last iPhone announcement AAPL rose 33.68% ($215.04)