Doddle

BATS RSI Divergence, EMA targets and Support/Resistance Zones

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LSE_DLY:BATS   BRITISH AMERICAN TOBACCO ORD GBP0.25
BATS is a company where its financial performance and robustness is not reflected by it's share price, mainly owing to investor sentiment towards the sector it sits within and the fear of ever changing regulation of its products. It is currently generating £8.5bn in free cash flow, more than enough to pay the annual dividend and please any accountant that the company's operations still produces high margin returns (although this is less obvious in the accounts due to the non-cash impairment of its assets).

From a technical stand point the chart depicts a favourable time to enter into BATS, with price currently consolidating at a weekly demand zone. Furthermore, there has been a clear divergence between price and the RSI which has been growing over the last year. The longer these build, the higher probability of a sharp reversal.

The crossing of the 20 and 50 EMA on the weekly chart has been a trustworthy indicators of changes in trend, with gap between these two MAs beginning to close.

I am expecting price to move sharply towards the 100EMA and short term supply zone at £26.80, resulting in the crossing of the 20/50 EMA, which will propel the price towards the first significant supply zone at £32. From here there will be a final push before the end of the year with the price testing the 5 year high.

All this will happen in an impulsive 5 wave pattern. If £22 is retested and fails to hold as support than the likelihood is for further declines. As an investor, stop losses should be set at £21.50 and profits should be taken at £36, representing a risk to reward of 7.4.

Disclaimer: I entered into a position here on 7th May 2024
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