Reasons to Invest in Amazon Stock During Turbulent Times

In recent times, the stock market has been inundated with negative news. Many companies that were once considered resilient have faced serious challenges due to economic factors such as rising inflation, which has affected their earnings and appetite for stocks.

However, there is a glimmer of hope as history has shown that a bull market always follows a bear market. The only unknown factor is the exact timing of this upturn.

In the meantime, it is wise to invest in companies with good long-term prospects. This is especially true for those that have suffered during these turbulent times as they can be bought at bargain prices. One such company is Amazon, which is currently trading at its lowest level relative to sales volume since 2015.

Amazon's success is largely due to its cloud computing business, Amazon Web Services (AWS), which generates a significant portion of the company's revenue. Although AWS is currently experiencing a downturn due to rising inflation, which has impacted its customers' budgets, the company's revenues continued to grow in double digits. As inflation eases and customer budgets improve, AWS will once again be a profit driver for Amazon.

Another reason to invest in Amazon is its market leadership in e-commerce. The Prime membership program offers users fast and free shipping, as well as other benefits such as movies and books. The program has seen positive results, with Prime members increasingly relying on the service for shopping and entertainment. The NFL's "Thursday Night Football" premiere game generated the highest number of Prime registrations in three hours in the United States. This growth in membership should lead to renewed revenue growth once consumer spending starts to pick up.

In today's tough economic climate, Amazon is taking steps to better prepare for the coming bull market. The company is working to improve its cost structure by cutting jobs and increasing its investment in AWS and technology infrastructure. Although these investments are costly in the short term, they will pay off over time, making Amazon a winner in the coming bull market.